Website Layout Guide

KISS (Keep It Simple & Straightforward) — Our approach to designing a great looking website.

The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided.

We take this same approach to designing websites. Here are the main elements that can (and should) appear on a website's home page so that users can quickly find what they are looking for:

Logo in the top left-hand corner (links to the site's homepage).
Horizontal navigation (Limited to 6-8 top-level links).
Main page title and the most important or informative content.
Call-to-action buttons such as "get a quote" or "contact us".
Secondary content to help further inform the user.
Photos or icons with links to additional content pages.
Footer area that contains the key page links, as well as a summary of contact information.
Adaptive single-column display to optimize the user's experience on mobile phones.