Website Layout Guide

KISS (Keep It Simple & Straightforward) — How to design a great looking website.

The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided. We take this same approach to designing websites. 

Our approach to website design.
Our approach to designing great websites.

Here are the main elements that should appear on a website's home page so that users can quickly find what they are looking for:

Logo in the top left-hand corner (links to the site's homepage).
Horizontal navigation (Limited to 6-8 top-level links).
Main page title and the most important or informative content.
Call-to-action buttons such as "get a quote" or "contact us".
Secondary content to help further inform the user.
Photos or icons with links to additional content pages.
Footer area that contains the key page links, as well as a summary of contact information.
Adaptive single-column display to optimize the user's experience on mobile phones.